Last updated 1 month ago
In February Google announced a paradigm shift in the way they offer AdWords to business, and the internet marketing ecosystem has been abuzz ever since. The shift that Google announced is called Enhanced Campaigns, and it brings all AdWords campaigns under one model.
Before talking about enhanced campaigns, it’s important to understand the former, or “legacy”, model. It used to be that Google offered the choice of running desktop only ads, or mobile only ads, and if you wanted to run both, then they were separate campaigns. This gave advertisers the choice of how they wanted to deliver ads to their potential customers, but also required duplicating their efforts across multiple channels.
Enhanced Campaigns brings everything under one roof – meaning that you only have to run one campaign to effectively target all devices. Google’s data has shown that it is as equally important to target a desktop user at 6am as it is to target a mobile phone user at 6pm. Whether at home, work, or on the go, consumers are searching for products and services, and they want to be delivered relevant and device contextual results.
Enhanced Campaigns means that advertisers don’t have to run multiple campaigns to meet their advertising needs. Now, you can make smart marketing decisions with one effective and powerful campaign - showing the right ad, at the right time.
For more information on enhanced campaigns feel free to visit Google’s press release.
For all your online marketing needs, contact Team Ostberg at 773.837.4005 or eostberg@reachlocal.com
Last updated 7 months ago
Tackling the tough concept of effective ROI marketing for small businesses:
We've worked with small & medium sized businesses in the Chicagoland area for 5 years, and one of the most common problems/issues we hear is that our clients have a difficult time setting the goals of their marketing and also measuring their ROI.
Read this great article from ReachLocal's blog that helps you get a hold of your marketing to truly find out which marketing is working and get your marketing strategies on track for great ROI: http://blog.reachlocal.com/566456/2012/10/12/tips-for-measuring-marketing-roi-.html
Call Internet Marketing Chicago.co today at 773.837.4005 to schedule a meeting to discuss your marketing goals and how you can get on track to great marketing results!
We updated our About page 1 year ago.
Check it out!
Last updated 1 year ago
ACCOUNT MANAGER - REACHLOCAL CHICAGO
Job Summary:
ReachLocal’s Account Managers play a key role in our Local Sales Organization. They work exclusively with our Internet Marketing Consultants (Account Executives) to help grow and retain their customer base. They also communicate directly with current clients regarding their advertising campaigns, renewal, performance, metrics and several additional facets of our emerging technology on a regular basis.
Competencies:
• Time Management
• Organization
• Dynamic Personality
• Problem Solver Extraordinaire
• Customer Retention Skills
• Sales-minded Demeanor
Job Skills & Responsibilities:
• Effective client interaction/communication to ensure an excellent customer experience
• Building rapport and strong relationships with existing client base to increase retention
• Media expert on all products & their functionality
• Ability to explain complex technical concepts to potential and current customers
• Solve technical issues; interface with multiple support organizations within ReachLocal to resolve any issues that may arise during the lifetime of a campaign
• Advertising campaign entry
• Help manage all necessary paperwork and assist customers through the on-boarding process
• Monitor the performance of all advertising campaigns
• Responsible for staying on top of all advertising renewals and assisting in running renewal appointments
• Assist the IMC in updating Salesforce.com with all prospect and client information for accurate sales reporting
• Assist the IMC with research to prepare for meetings, create proposals, gather articles, and any other types of marketing material as needed
• General administrative duties as needed
Key Skills:
• Proficient use of Microsoft Office applications including Microsoft Word, Excel and PowerPoint
• Intellectually curious in the online, digital, and interactive marketing world
• Familiarity with CRM tools, such as Salesforce.com, SAP, or other database systems
Qualifications:
• 1-5 years working experience in a marketing, sales (inside or outside) or customer service role
Compensation & Benefits:
• Competitive base salary and performance-based residual income
• Medical, dental, vision, 401(k)
• Expense reimbursement program
SUBMIT YOUR RESUME TO: eostberg@reachlocal.com
Last updated 1 year ago
As Google has evolved over the past decade, one thing has always been debated by small retailers - would I be better served by utilizing a smart SEO strategy or go with a smart Pay-Per-Click strategy? A decade ago, SEO was a much easier undertaking. There was fewer competitors trying to rank for keywords and Google hadn't quite figured out how to deliver visitors with ads relevant enough to click on. But all that's changed.
In 2010, Google made $28 Billion (that's with a B) in advertising revenues. With 80-90% of this generated by AdWords campaigns, Google has a huge (and very profitable) reason to continually find ways to drive more and more traffic to the paid search areas of the Search Engine Results Page (SERP). SEO still has a major role in any online marketing strategy, but studies are showing PPC is “rising dramatically in its importance.”
This report on Practical Ecommerce is very insightful and shows that advertisers can no longer afford to take a hard stance on the SEO v. PPC debate. To read the entire article, "Pay-Per-Click Advertising Becoming More Important?", click here
