Last updated 3 months ago
I don't give enough shout-outs to ReachLocal's blog, which is consistently updated with online marketing tips and tricks. This week's hugely helpful post, "Get More from Google Plus: Tips, Tricks, and Extensions for Your Local Business", contains a ton of helpful, easy to understand information about Google+ for local businesses. I especially liked tips #1 and 5, which point out the importance of utilizing Google+ to supplement SEO and social media.
What questions do you have about Google+? Have you been working on your business page?
Last updated 3 months ago
Huge news: for the first time ever, online ad spending will outpace traditional print ad spending in newspapers and magazines in 2012.
This article from Mashable has several interesting graphs and figures about this game-changing year for online marketing. Print spending is going to be slashed by about 10% this year compared to 2011. The surprise? TV spending remains largely unaffected.
What surprises you about this article? If you're not spending marketing dollars online yet, what is stopping you from getting on the bus?
Last updated 4 months ago
We're so excited to share today’s launch of the new & improved ReachLocal website – click on over to http://www.reachlocal.com/ to check it out! The site redesign was purely for the purpose of allowing complete clarity and functionality for those who are interested in learning more about what we do and how we do it.
Some quick points about the new site:
- You can now check out client testimonials here and video case studies (by business vertical!) here.
- The site is 100% new – all 400+ pages, 1,500+ graphics and 100+ videos.
- From the home page, you can click “Local Business”, then your business type to learn about how ReachLocal best serves your particular needs.
Go ahead, check out the new site and let us know if you have any questions or feedback. We’re here to help!
Last updated 4 months ago
I often talk to business owners here in Chicago who don't understand why they should focus on search engines beyond Google. Sure, Google dominates the search engine market at the moment, but it's undeniable that other search engines are gaining some momentum.
Therefore, I really enjoyed this article comparing Google and Bing's demographics. It's interesting to see that Google's audience differs from Bing's audience...and even more interesting to see what those differences are. This just reinforces the fact that an online marketing plan that focuses solely on Google isn't your best bet if you're a local business owner.
Check it out and share your thoughts!
Last updated 4 months ago
Make sure you've checked out the latest changes to Google's search results page. This article by Search Engine Land provides a pretty great in-depth look at the new "Search Plus Your World" format that Google is rolling out over the next few days.
This might be the biggest step Google has taken yet towards providing personalized SERPs. If you work in the online marketing industry here in the Chicago area, how do you feel the "Search Plus Your World" affects us?
