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Huge Changes in Google's Search Results

Make sure you've checked out the latest changes to Google's search results page.  This article by Search Engine Land provides a pretty great in-depth look at the new "Search Plus Your World" format that Google is rolling out over the next few days.

This might be the biggest step Google has taken yet towards providing personalized SERPs.  If you work in the online marketing industry here in the Chicago area, how do you feel the "Search Plus Your World" affects us?

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