I often talk to business owners here in Chicago who don't understand why they should focus on search engines beyond Google. Sure, Google dominates the search engine market at the moment, but it's undeniable that other search engines are gaining some momentum.
Therefore, I really enjoyed this article comparing Google and Bing's demographics. It's interesting to see that Google's audience differs from Bing's audience...and even more interesting to see what those differences are. This just reinforces the fact that an online marketing plan that focuses solely on Google isn't your best bet if you're a local business owner.
Check it out and share your thoughts!