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    Google+ Now Open For Businesses

    Last updated 6 years ago

    Google unveiled its latest update to its Google + social network Monday, one businesses have been waiting for since the search giant launched the Facebook challenging platform in June of this year.  Initially left out in the cold, businesses now have been welcomed onto the platform. 

    Search Engine Land released a great article describing what advantages and features that Google+ business pages offer.  They also walk you through how to get started setting up your page.  To read the article, CLICK HERE

    Great Presentation on the State of the Web

    Last updated 6 years ago

    This is a presentation given at the Web 2.0 Conference in San Francisco last month by Mary Meeker, a partner at venture capital firm Kleiner Perkins Caufield & Byers (KPCB).  It was recommended to me today and it blew me away.  I thought you would find it very interesting to see how the global landscape of the internet is now taking shape and thought I would share it with you. Some of the take-aways from this are:

    • 81% of the users of the top Internet Properties (Google, Yahoo, Facebook, ect) are from outside the US
    • Smartphones and Tablets out-shipped PCs (Desktops & Notebooks) in Q4 2010. 
    • 55% of all Twitter traffic is from mobile phones (1% In 2008)
    • Mobile search has increased 4Xs in the last 3 years
    • People spend 8% of their media consumption in print while spending 27% of Advertising Budgets there.

    If there's one thing that is made clear, it's that mobile is going to be huge in the not so distant future.  Although this presentation looks at the global web, there's no doubt that these trends will be affecting local businesses as much as the fortune 500.  I highly recommend taking 10 minutes to flip through this presentation.

    http://www.businessinsider.com/mary-meekers-web-2010-11#-1

    Daily Deal Sites Facing Some Serious Challenges Ahead

    Last updated 6 years ago

    Unless you live in a cave for the past two or three years, you’ve been subjected to countless deal sites’ attempts to get you to receive daily offers and purchase discounted goods & services from businesses in your local area.   Companies like industry leader Groupon have generated so much attention lately, it’s been impossible to miss.  Whether you bought a deal to try out that new restaurant around the corner, saw their controversial commercial at halftime of the Super Bowl, or marveled at how they could turn down a $6 Billion takeover bid from Google, you were talking about Groupon in 2010. 

     

    In 2011, there is probably no one on earth that wants a do-over worse than CEO Andrew Mason as he watches his potential for a huge IPO payday shrink daily.   Current market conditions and the skyrocketing costs to acquire new customers (from $7.99 in March 2010 to $30.74 in March 2011) has Wall St. backing off its love affair with Groupon.  What does this mean for the industry as a whole?  Well, nearly one-third of all daily-deal sites nationwide—or 170 of 530—have shut down or been sold so far this year, according to daily-deal-site aggregator Yipit.com.   

     

    In his Wall St. Journal article, “Get 'Em While They Last: 'Daily Deal' Sites Dying Fast,” Shayndi Raice details the challenges facing the daily deal space and what this means for local businesses.   Click here to read the article in its entirety

    How to Make Your Company's Videos More Engaging

    Last updated 6 years ago

    Nothing helps your potential customers understand the personality of your business or what they should expect when doing business with you than video.  The problem with video is that most small business marketing budgets will force you to sacrifice some quality for cost during the production process.  How many SMBs out there can afford someone to provide creative development, a script, cameramen/directors, professional actors, green screens, etc?  It's an undertaking that can get expensive for sure and in the end, you don't always end up with a video that separates you from your competitors. 

     So what can you do to help your onlnie video shine?  A post found eariler this week on the ReachCast Blog: "YouTube Annotation Tips to Increase Video Views", offers some great advice on how to boost the ways that people find and interact with your videos.  This is great information for anyone that is looking to improve their SEO, interactions and user experience of thier marketing videos.  Definitely worth a read! 

    Mashable Tip: 5 Ways to Liven Up Your Facebook Page

    Last updated 7 years ago

    With so much content competing for attention on Facebook these days, how do you make your business stand out?  There have been 100's of sources telling small to mid-sized businesses "why" they absolutely have to be using Facebook to build online word of mouth, but these sources haven't been so forthcoming with "how" to be successfully using it.  Mashable, the top source for news in social and digital media, technology and web culture, published some great tips to help everyone looking to increase Facebook engagements. If you aren't already following the blog at Mashable, then you're missing the boat! 

    Click here to read the entire post: 5 Easy Ways to Liven Up Your Facebook Stream

     

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