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    Facebook Stats: How Likes and Social Plug-ins Help Your Website

    Last updated 7 years ago

    In response to a post earlier this month discussing how millions of businesses have added the Like button and other social plugins to efforts to attract traffic on Facebook, the social media giant provided Search Engine Land with a report on how well this strategy has been working.  The report provides data on the following topics:

    • Media Stats
    • Commerce Stats
    • Making “Like” More Likeable
    • More Tips From Buddy Media (Facebook's Marketing platform)

    There are some great take always that are provided in this article.  It also contains a very helpful white paper entitled, "Facebook’s EdgeRank: How to Make Sure You’re in the News Feed."  I highly recommend that you internalize all this information and incorporate it into your company's social media strategy.  Click here to read the full Search Engine Land post: "By The Numbers: How Facebook Says Likes & Social Plugins Help Websites

    Ok, Your Business is on Facebook. Now What?

    Last updated 7 years ago

    One of the questions I am most frequently asked by marketing professionals and business owners is "How do I get my Facebook Page to start generating word of mouth sales for me?"  Facebook is no different from most other things in life: What you'll get out of it is a direct reflection of what you put in.  Last week, Facebook launched a guide to give marketers some best practices.  Here are a few highlights from this resource that local business owners can use to maximize their Facebook experience found on the ReachCast blog post: "My Business is on Facebook, Now What? Tips from the Facebook Guide for Marketers"

    The step by step guide covers the following strategies:

    1) Build Your Presence

    2) Engage With Fans

    3) Amplify Your Brand

    The post also provides you with links to great resources for businesses and a link to a video tour.  This is a definite must read for all businesses looking to increase word of mouth locally! 

    New review from a Marketing Professional in Chicago Suburbs

    Last updated 7 years ago

    We have been very pleased with Emil and his team of professionals. Their attention to details, quick response to inquiries, and ultimately good performance that brings in more business is what makes his services so outstanding. More
    Katie G.

    New review from Suburban Chicago Plumbing Company

    Last updated 7 years ago

    I had been talking to several different companies regarding SEM and SEO and I was not pleased with any of them. By the time I met with Emil, I was pretty much going to write the whole thing off. Emil was our lifesaver! He came in and was able to explain everything in terms that everyone could understand. He walked us through the whole process... More
    Kris Curran

    How to Integrate Google Analytics and Your YouTube Channel

    Last updated 7 years ago

    As small and midsized businesses become more integrated with using social media to attract local customers, it's important to have a way to measure how each of these channels are performing.  Google Analytics has always been a go-to tool for understanding who has visited your website, how they got there, and what they did while they were there.  With video being the most engaging form of media out there, it has become an increasingly popular way to connect potential customers to your company's personality and message.  YouTube has always been the most well-known and convenient hosting platform for video, but it was somewhat of a mystery what efforts were driving the views and engagements to your channel.  Now with this new integration with Google Analytics, this could soon be a thing of the past! 

    In his article on Search Engine Land, "How To Integrate Google Analytics & YouTube", Daniel Waisberg gives you a step by step guide on how to set up your custom YouTube channel with Google Analytics as well as the benefits and limitations of the data this will collect.   While not perfect, this integration is a huge leap forward for marketers.  Check out the article!  

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