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    How Google Places Pulls Reviews and Other Business Info to Your Listing

    Last updated 7 years ago

    In a great post on the @ReachCast Blog today, I learned how Google identifies information about your business and adds this to your Google Places page.  This is made possible by a technology called "Rich Snippets."   Google says: “With rich snippets, webmasters with sites containing structured content—such as review sites or business listings—can label their content to make it clear that each labeled piece of text represents a certain type of data: for example, a restaurant name, an address, or a rating.”


    Getting information out of Google has always been a very simple process.  Putting info in hasn't always been so cut and dry.  Take a read of the full post to learn more about how Google is finding relevant content about your business. 

    When Should You Send Your Marketing Emails?

    Last updated 7 years ago

    Email Marketing is a great way to retain customers and build long lasting relationships, but it has always been challenging to know what your recipients will respond to and when the best time to send your message is.  In an excellent blog post by ReachMail last month, they advise that "You want your recipients to notice your email when it comes in, and you want their attention focused on engaging with the email."  Sure you do, but when is that?  This info graphic represents a study done by ReachMail that sheds some light on the best times to send out your message to the masses.   Click here to read the entire blog post, When are your emails being opened?

    Infographic: Social Media Facts and Figures for B2B Sales

    Last updated 7 years ago

    Which is a Greater Influence on Google Search Rankings: Facebook or Twitter?

    Last updated 7 years ago

    SEO companies have always had their hands full keeping up with changes effecting how their client's websites are ranking on Search Engines.  They aren't given the benefit of full disclosure when Google or Bing make changes to their algorithms, just a series of clues.  So when Google announced that they were making big changes that included pulling more data from Social Media sites Facebook and Twitter at the end of 2010, SEO experts dove head first back into the "new" secret sauce to find out just how much Facebook and Twitter activity was in the recipe and which was the most impactful.

    In their blog today, SEOmoz released some results of the extensive testing they have been conducting on this the first quarter of 2011.  Their results were surprising to say the least and were summed up in these five major observations by author Rand Fishkin: 

    1. Social Metrics are Well Correlated with Higher Rankings
    2. Testing the Direct Impact of Facebook Shares on Google is Imperative
    3. I Need to Learn More About How to Earn Facebook Shares
    4. Shares Might Be More Valuable than Likes
    5. Twitter May Be Less Powerful than I Thought

     

    Although this isn't confirmed by Google itself, the testing done by SEOmoz definitely proved that the companies that were most active on Facebook and Twitter saw their rankings improve the most.  What was surprising was the relatively secondary role Twitter played in the new algorithm.  The real star was the number of Facebook "Shares" a given company had.  This new "Word of Mouth" - or the passing along Facebook posts/info to additional friends - was seemingly more important that the number of "Likes" a company had.  What this says to me is that Google's more impressed if you had 50 "Likes" and 10 "Shares" than if you had 500 "Likes" and 1 "Share".   Very impactful info! 

    Click here to read the entire article, "Facebook + Twitter's Influence on Google's Search Rankings"

     

    The Challenges of Social Media Customer Service

    Last updated 7 years ago

    Savvy business owners identified Social Media as a easy and cost effective way to communicate with and connect with new customers long ago.  Today, nearly 70% of  local businesses already have a presence on Facebook simply because that's where their customers already go when online.  The challenges these businesses are facing isn't finding the conversations that are happening about them online, it's effectively and consistently managing these conversations with an personalized strategy. 

    It's no coincidence that search engines like Google and Bing are now putting more emphasis on the "Social Authority" local businesses carry.  They are simply keeping up with how consumers are now using the web to qualify a company before making a purchasing decision.  Now, 86% of searchers are turning to online reviews and the recommendations of their Social Network before picking up the phone to do business.  Those businesses creating and nurturing the most conversations in their respective industries are seeing big improvements in how they are being discovered in local searches because they are now seen as local "Authorities." 

    The real question is, what are the most successful businesses doing to create Social Authority and good Social Media customer service?  In her article, "Is Social Media Customer Service Too Challenging?," Social Media Today's Tiffany Monhollon addresses the challenges and solutions facing business owners.  I highly recommend any business owner looking for an advantage read her article and heed her advice.  

     

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